![]() A recent example is Pandora’s ‘The Lookout by SoundCloud’ which features songs heard on the SiriusXM show of the same name. Over 1 million websites from the smallest to the largest use SoundCloud to distribute their audio content. Web traffic statistics show some 31 million daily unique visitors with 104 million page views. ![]() SoundCloud claims 175 million users worldwide in its advertising rate card and recently announced its 200 millionth track upload. A DJ subscription plan has been added allowing DJs to mix sets both on and offline using SoundCloud’s complete catalogue. Recently it has split its subscriptions into a ‘listener’ Go channel which targets users who want music streaming and downloading and its ‘creator’ Pro channel which follows its original focus allowing the uploading of content, downloads for fans and reporting of interest in downloads and streamed tracks. SoundCloud was originally set up in 2008 as an online audio distribution platform that enabled its users to upload, record, promote and share their originally-created sounds.
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