![]() This extended format allows you to post interviews, vlogs, reviews, and other long formats that can’t be posted on the main feed. To increase engagement, periodically use gamification elements in Stories, and conduct polls, and quizzes. Recommended video file type: MP4 or MOV, aspect ratio: 9:16 (maximum – 1080♱920 px). Video for Stories must meet several parameters. You can also add a horizontal video, but it will not look the best in the feed. To be published to the main Instagram feed a video must be up to 60 seconds, recommended video file type: MP4 and MOV. Horizontal video is also considered more cinematic.Ī square video is larger and easier to view, it occupies most of the screen, but the text of the publication will not be fully visible, especially if it is a long read. When publishing a horizontal video, the user sees not only the picture but also the text of the publication on one screen. ![]() Video content usually takes longer to create, but generates more engagement than static images. It is not necessary to contact the videographer every time. You can create and edit videos yourself using special applications on your phone.
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